PaySimple Paid Search Landing Page Template
Ben, Digital Marketing Manager
Myself, Design & Experience
Rich, Front End development & implementation
"Test breakthroughs, not whispers" was the phrase my coworker Ben, PaySimple's Digital Marketing Manager, came to me with at the kick off of this project. We had discussed creating a multi-step form for a while and jumped at the opportunity when given the green light. Turns out, it works pretty well.
After reviewing his goals and jointly deciding which (minimal) content should be included - I hit the drawing board. Below: the quick and dirty wireframe of the landing page & modal comped up within minutes of the meeting.
Beyond splitting the form into two steps, the design goals of this page were as follows:
- short & sweet
- prioritize the first step of the form
- keep user focused when they reach step 2
- show form completion progress
- use social proof to attract the user
- flexible - make this template usable across multiple feature & industry campaigns
53% boost in conversion rate
Wow! We had a hunch this would work but are thrilled with the results. Across our paid search campaigns, PaySimple has seen a 53% improvement in our conversion rate over the span of 6+ months and a 19% improvement in form drop off rate. Final template design below.